An Overthinker’s Design Blog
The Vita Opus blog is dedicated to the design-related musings and ramblings of Jeffrey Alan Smith (that’s me, btw). Any Vita Opus related news and updates will also be posted here, along with some shameless self-promotion. What else are blogs for, anyway?
Thank you for reading— hope you find some valuable nuggets of info. amongst the words, words, words.
Theatre Posters: Cohesive vs. Unique vs. Uniform
You’ve put in the hard work of selecting your theatre’s next season. Now it’s time to plan the marketing for it. Do you go for a unique look for each theatre poster? Do you create a uniform look that is instantly recognizable? Or do you create a cohesive template across your season that ties the entire season together?
Jeffrey Alan Smith: A Life in the Theatre
Just by browsing through Vita Opus a bit, you can probably tell that I am a very theatre-centric person. That’s because theatre has been, not just a piece of my life— it’s perhaps been the most important thing in my life for the last 20 some—odd years.